Your ad has to look like it belongs in someone’s news feed. Think twice about skipping the CTA selection next time you’re creating Facebook ads!Ģ5 Expert Tips to Create Facebook Ad Images THAT SELL 1. “The overall click-through rate lift from using a CTA (in your Facebook Ads) is 2.85x (285%!!!)” Make sure you make it clear, direct and, if possible, include a sense of urgency by using words like, “buy now”, or, “shop today and save 25%.” You can’t blame them for not taking action if you don’t ask them to do so. Include a clear and relevant CTA (call to action) in each ad in order to motivate your audience. In this case, it’s in the form of a “2 weeks for £1” promotion (in the image). Our ad for MoveGB above clearly states its value proposition. What value will they receive and what makes your offer better than the rest? Your value proposition is the “why” behind your requested action. Tell your audience why they should engage with your ad. They’ll have no trouble relating to this ad and finding value in what’s being displayed.ģ. Our ad for MoveGB ad below is highly relevant to their target audience. Irrelevant ads are a complete waste of time and money. If your ads don’t resonate with your audience, there’s little chance they’ll take a second look at your ad, let alone engage with it. Your ads and images must be relevant to the audience viewing them. Plus, visuals are more easily remembered and they’re far more likely to be shared.Īds grab your attention with bright, complementary colors and an artfully eye-catching arrangement of your products. Facebook favors visual content over written content because time has proven that visuals are what users want to see. To reach people on Facebook means being able to communicate visually, and to do so quickly. Visuals are what grab our attention while swiping and scrolling through our News Feed. The 4 Fundamental Components of an Effective Facebook Ad 1. Now that we’re all on the same page about the structure of typical Facebook ads, let’s take a look at the fundamental properties of an effective Facebook ad Image. Call to Action (optional) - A customizable button that encourages people to click on your ad.Media - The attention-grabbing and highly compelling graphic that gets users interested in your ad.Text - The (hopefully) interesting and informative copy that tells users about your ad.Business Name - Your business name is always displayed prominently.Social Information - Users can see if their friends have engaged with your ads/business.25 Expert Tips to Create Facebook Ad Images THAT SELLĭepending on placement (where your ad is being shown), your ad will contain at least 2 of the following 5 characteristics:.The 4 Fundamental Components of an Effective Facebook Ad.PLUS…examples of what other advertisers are doing right and wrongīefore we get to those tips, let’s take a look at Facebook’s ad structure to ensure we are all on the same page.25 expert-level tips to help take your Facebook ad images to a whole new level. How to avoid creating images that won’t be approved.The core concepts of creating an effective Facebook ad image.Facebook ad image structure and placement variety.Put your note-taking pants on, things are about to get interesting! We’ve come up with a list of some seriously powerful tips that will help take your ads from average to outstanding. Needless to say, we’ve honed our skills along the way. Between client campaigns and Uhuru’s own marketing, we run an extraordinary amount of Facebook ads each year. That, my friends, is exactly what we’ll be covering today. Facebook advertising has become one of the most popular ways to advertise.īecause it’s SUPER EFFECTIVE…if you know how to create the right Facebook ad images, that is.
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